BBA (Retail Marketing)
Overview
With the retail industry charting a higher growth trajectory, there is an unprecedented demand for nearly 3.25 million trained personnel both in India and abroad. The BBA (Retail Marketing) program offered by University of Technology and Management (UTM), Shillong aims to fill this very gap between demand and supply by offering training to students in subjects that deal with this domain. The program aims at developing such professionals by imparting them knowledge about the basics of retail as a business as well as in outs on various aspects of retail marketing. Students will be encouraged to take up various real-life projects by visiting different stores as part of their course curriculum – which will provide them real life feel and hands-on knowledge of retail marketing. While food and grocery and apparels are the two major sectors of retailing, students undergoing this course can easily fit into any other kind of retail business.
Semester wise Coverage: BBA (Retail Marketing)
| Semester I | Semester II | |
| Business Organization | Organizational Behavior | |
| Business Economics I | Business Economics II | |
| Business Mathematics | Business Statistics | |
| Business Accounting | Financial Management | |
| Business Computing | Business Communication II | |
| Business Communication I | Marketing Management |
| Semester III | Semester IV | |
| Human Resource Management | Marketing of Services | |
| Operations Management | Retail Advertising and Promotions | |
| Shoppers Behavior | Research Methodology and Report Writing | |
| Consumer Behavior & Market Research | CRM and e-CRM | |
| Retail Concepts and Environment | Retail Selling Techniques |
| Semester V | Semester VI | |
| Store Operation Management | Visual Merchandising | |
| Business Policy and Strategy | Entrepreneurship and Venture Management | |
| Retail Branding | Retail Automation | |
| Category and Shelf Space Management | Dissertation II | |
| Summer Internship | ||
| Dissertation I |
Eligibility Criteria:BBA (Retail Marketing) Program
Minimum 50% marks at higher & senior secondary level (10th & 12th)
Admission Criteria:BBA (Retail Marketing) Program
Group Discussion and Interview
To know more details on Eligibility Criteria & Admission Procedure, click here.
Duration:BBA (Retail Marketing) Program
3 Years
Fee Structure: BBA (Retail Marketing) Program
Semester Wise Fee (in Rupees)
| Program | Per Semester | ||
| Tuition Fee | Academic Service Fee | Total Fee | |
| BBA (Retail Marketing) Program |
33,000 | 22,000 | 55,000 |
Apply Online:BBA (Retail Marketing) Program
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