This section is aimed at providing specific information about the current programs being offered by UTM. Program specifications that have been offered on this page are concise descriptions of the programs being offered by the University at present.
The intended outcome of these courses is to broaden the horizons of the students and sharpen their thinking processes which will help them to face the multi-faceted challenges of the corporate world.
To prepare students for a demanding career in the Journalism, Advertising and Mass communication, University of Technology and Management (UTM), Shillong has launched a special under-graduate program that offers a fresh perspective into the working of this emerging market. This intensive three-year program enables students to not only analyze market trends but also gain significant insights into the industry requirements and demands. The program offers wide ranging opportunities in the field of media and advertising. The curriculum covers aspects that are must for a professional who seeks to be in a creative profession. UTM has realized the tremendous ensuing demand for trained executives, journalists, reporters, anchors etc. in the different forms of media. The curriculum designed for this program, is in alignment with the requirements of the media world.
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With the retail industry charting a higher growth trajectory, there is an unprecedented demand for nearly 3.25 million trained personnel both in India and abroad. The BBA (Retail Management) program offered by University of Technology and Management (UTM), Shillong aims to fill this very gap between demand and supply by offering training to students in subjects that deal with this domain. The program aims at developing such professionals by imparting them knowledge about the basics of retail as a business as well as in outs on various aspects of retail marketing. Students will be encouraged to take up various real-life projects by visiting different stores as part of their course curriculum – which will provide them real life feel and hands-on knowledge of retail marketing. While food and grocery and apparels are the two major sectors of retailing, students undergoing this course can easily fit into any other kind of retail business.
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BBA (Hospitality, Tour and Travel) Program is conceptualized with a vision to provide high quality trained manpower to the Travel and Tourism Industry. This under-graduate program imparts fundamental knowledge and operational skills to students in areas of customer service, ticketing, tour operations, CRS operations and GDS facilities. This program helps students acquire a thorough knowledge and understanding of Marketing, Sales, Tour Planning, Tourist information's, Travel industry (including aviation), Tour Operation, Holiday Consulting and foreign exchange management for tourists.
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The Bachelor of Design – Fashion Communication + MBA (Fashion Management) program offered by UTM is very comprehensive, global and cutting-edge program leading to rewarding career suited to the specific requirements of Fashion world. Students will gain a deep understanding of fashion concepts, Consumer behavior in Fashion, Sales & Advertising Promotion, Digital Design Tools, Fashion Branding, Fashion Business & Boutique Management, Fashion Marketing in Retail, IT Applications in Apparel Industry, Fashion Forecasting, Event Management and Entrepreneurship and Fashion Venture Management. Students will also have the possibility to gain experience by developing projects on specific topics through field visits and fashion, retail and communication industry internships.
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Launched with a view to deliver futuristic Bachelor of Technology (Information Technology) courses that are not only industry-aligned but also help students to make a smooth transition from the university to the industry, the B.Tech CS (Cloud Computing and Virtualization Technology) courses cater to a specific niche in the Information Technology arena for which demand may grow substantially in the near future. By initiating such programs, University of Technology and Management (UTM), Shillong intends to integrate its curriculum with the best practices being followed in the IT industry thereby helping students to develop smarter skills that can meet the ever-changing needs of the IT industry.
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This unique 4-year B.Tech Computer Science program has been designed to fulfil the need for techno-managerial skills for the retail sector. Students would be prepared to equip them well for the careers with leading System Integrators working in the Retail sector. The program focuses on IT Applications in the context of the retail sector. This program will also be useful for those who seek a comprehensive understanding of the theory and practices of Information Technology principles and tools as applied to the sunrise industry of Retail.
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This scientific and research-oriented program is geared to the teaching of theoretical concepts and methods in the field of Electronics and Telecommunication. The course content of this program B.Tech (Electronics and Communication Engineering) offered by University of Technology and Management (UTM), Shillong aims to develop the problem-solving ability of students so that they can apply the concepts and methods taught during the course to challenging real-life projects. They will also be able to design workable and reliable solutions to complex problems and adapt swiftly to new technologies.
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MBA fashion management program offered is very comprehensive, global and cutting-edge program leading to rewarding career suited to the specific requirements of Fashion world. As Indian fashion industry has come at par with international standards. It has become one of the most happening and revenue generating industry of India. The growing popularity of beauty pageants have increased widely and influenced the Indian fashion scenario. Through this management program, the students will gain a deep understanding of fashion marketing, innovative fashion management practices, merchandising and retailing. The program will also provide opportunity to gain experience by developing projects on specific topics through field visits and industry internships.
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The program aims to train and develop future leaders and managers in the fast growing event management sector which has a rapidly expanding footprint from weddings and corporate functions to mega events such as IPL . An MBA degree helps the student understand the operations and financial management side of the business. Growth in this field is tremendous and so are the job opportunities. The program will help students acquire a thorough knowledge and understanding of multiple facets of the Event accounting, Event advertising, marketing, presentation and sponsorship skills, Modern event management including computer application, Corporate communication, brand management, event catering, venue management, etc.
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Post Graduate Diploma in Management (PGDM) in Sports Management, the program offered by UTM, is a unique program intended for highly motivated students seeking to further their business and professional networking skills to secure management positions in all areas of the global sports business industry. To cater to the escalating demand for Sports management professionals, UTM, Shillong offers an inter-disciplinary program that is designed to impart training to students in sports marketing, management, advertising, ethics, and media relations. The curriculum of this program is designed to help students attain managerial positions in sports and allied disciplines.
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