MBA LIFESTYLE MANAGEMENT with option of Specialize in Fashion Management or Event Management or Sports Management
Overview
FASHION MANAGEMENT
The global fashion industry generates over a trillion dollars a year.
So what we wear - and how it's made and sold - can have a huge positive
impact on our society and environment. Specialization in Fashion Management aims to train and develop future leaders and managers in the fast growing fashion industry. Students will gain an understanding of fashion marketing, innovative fashion management practices, merchandising and retailing. Fashion Management specialization is comprehensive and contemporary
leading to rewarding careers suited to the specific requirements of the Fashion world.
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EVENT MANAGEMENT
Specialization in Event Management aims to train and develop future leaders
and managers in the fast growing Event Management sector which has a rapidly expanding footprint from product launches
and corporate functions to mega events such as Indian Premier League. An MBA degree helps the student understand the
operations and financial management side of the business. Growth in this field is tremendous and so are the job opportunities.
This program helps students acquire thorough knowledge and understanding of multiple facets of event accounting, event advertising,
marketing, presentation and sponsorship skills, corporate communication, brand management, event catering, venue management to mention a few.
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SPORTS MANAGEMENT
To cater to the escalating demand for Sports management professionals, UTM offers an inter-disciplinary program designed to impart
training in Sports Marketing, Management, Advertising, Ethics, and Media Relations. The program will translate the students' passion for sports
into professional skills to manage the business as well as the marketing aspects of Sports and allied disciplines.
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Media MANAGEMENT
Speed and reach of communication coupled with rapid expansion of Media in last two decades has changed the perception of the people towards information dissemination and Entertainment industry. The phenomenal growth of various verticals of Media communication as a career has increased the requirement for competent professionals well versed in latest communication technologies. Convergence of these technologies has underlined the need for corporatization of the sector enhancing the inquest for trained professions in print, electronic, cyber, films, PR and advertising Media. An MBA in Lifestyle with specialization in Media Management will make the student master the art of managing the different wings of media and entertainment industry effectively and profitably; surviving in the age of cut throat competitive and communication wars, being aware of the other players in the market and keeping an edge over the rivals..
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Semester wise Coverage: MBA LIFESTYLE MANAGEMENT with option of Specialize in Fashion Management or Event Management or Sports Management
| Semester I | Semester II | |
| Economics & Management Decisions | Customer Behavior & Brand Management | |
| Quantitative Technique | Research Methodology and App Statistics | |
| Business Communication and Negotiation Skills | Advertising & Sales Promotion Management | |
| Organizational Behavior | Human Resource Management | |
| Marketing Management | Financial Management | |
| IT for Managers | Operational Materials & Management | |
| Financial Accounting | Project Management & Contract Administration | |
| Industrial Visits | ||
| Financial Management | ||
| Elective Group – I(Fashion Management) | ||
| Indian Fashion Scenario | ||
| Elective Group – II (Event Management) | ||
| Principles of Event Management | ||
| Elective Group – III (Sports Management) | ||
| Introduction to Sports Management |
| Semester III | Semester IV | |
| Business Policy & Strategy | Cross Cultural Management | |
| E-Business & E-Commerce | Elective Group – I (Fashion Management) | |
| Elective Group – I (Fashion Management) | Entrepreneurship and Fashion Venture Management | |
| Visula Merchandising | Elective Group – II (Event Management) | |
| Principles of Fashion Marketing & Merchandising | Event Risk Management | |
| Retail Marketing | Elective Group – III (Sports Management) | |
| International Trade Operations & Documentation | Global Sports Management | |
| Elective Group – II (Event Management) | Dissertation - II | |
| Event Marketing Campaign | ||
| Event Production & Logistics | ||
| Budgeting & Costing of Events | ||
| Public Relations, Culture & Entertainment | ||
| Elective Group – III (Sports Management) | ||
| Sports Communication & Marketing | ||
| Player Management | ||
| Sports Facility & Event Design | ||
| Entrepreneurship in Sports | ||
| Common for Elective Groups | ||
| Summer Internship | ||
| Dissertation-I |
Eligibility Criteria: MBA LIFESTYLE MANAGEMENT with option of Specialize in Fashion Management or Event Management or Sports Management
| PROGRAM | ELIGIBILITY CRITERIA | ADMISSION CRITERIA | DURATION (YRS) |
| School of Retail and Fashion | |||
| MBA LIFESTYLE MANAGEMENT with option to Specialize in Fashion Management or Event Management or Sports Management |
|
National Level Test (UPES-MET/ MAT/ CAT/ CMAT) + Group Discussion and Interview
Note: Test is exempted for candidates as defined under “Mode of MBA Admissions |
2 |
Mode of MBA Admissions: MBA LIFESTYLE MANAGEMENT with option to Specialize in Fashion Management or Event Management or Sports Management
Through National Level Tests
UTM accepts valid MAT/ CAT / CMAT Test Scores.
Note: CAT November'12 and MAT scores of September'12, December'12, February'13 and May'13 will be accepted.
UPES-MET Test
UTM will accept UPES-MET Scores. UPES-MET has been scheduled on 23 feb 2013. Interested candidates need to appear for the test as per the details given in information bulletin
| Date of Test | Time | Duration |
| 23 Feb 2013 | 1000 to 1230 Hours | 2 hrs 30 minutes |
University also reserves the right to conduct further physical (paper pencil test) / online test for admission
Scheme of Test
| Sections | No. of Questions |
| General English: Reading Comprehension, Verbal Reasoning, Verbal Ability | 40 |
| Quantitative: Data Interpretation and Data Sufficiency | 40 |
| General Awareness: General English, Current Affairs, Business Scenario | 40 |
| Analytical and Logical Reasoning | 40 |
| Total Questions | 160 |
Exemption from the National Level Test
For MBA LIFESTYLE MANAGEMENT with option to Specialize in Fashion Management or Event Management or Sports Management: Candidates having relevant industry experience such as designing, organizing / participating in Fashion events, Retail business etc will be considered for Direct admissions.
Candidates shall enclose a separate sheet detailing their involvement / achievement in above activities and shall also enclose attested photo copies of certificates/ testimonials received by them. Applicants who fail to produce evidence in support will not be considered for Direct admissions.
Admission under this category will be on first cum first serve basis subject to certain percentage as decided by the University
Fee Structure: MBA LIFESTYLE MANAGEMENT with option to Specialize in Fashion Management or Event Management or Sports Management
| Program | Per Semester | ||
| Tuition Fee | Academic Service Fee | Total Fee | |
| MBA LIFESTYLE MANAGEMENT with option to Specialize in Fashion Management or Event Management or Sports Management | 66,000 | 44,000 | 1,10,000 |
Apply Online: MBA LIFESTYLE MANAGEMENT with option to Specialize in Fashion Management or Event Management or Sports Management
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